We are all familiar with huge company brands, and we recognize their logos just from the shape or color. So what does this have to do with our own personal brand? Why even bother to develop and build your personal brand? Well, because it is part of how you want to be seen in the workplace!
When building your personal brand, it is important to consider the following:
What are my goals, what is important to me – for instance, are you looking to expand your network, are you looking for a better job opportunity, are you looking for recognition in your industry? You should think about the goal you would like to achieve – the usual story about knowing your destination “if you don’t know where you are going, how are you going to know when you get there” applies here!
Can you articulate your core values and what your passion is? Does your on line presence reflect your core values? For instance, if you are looking for professional advancement, does your online presence portray you as a professional? Are images you post aligned with how you want people to see you. I see photos on LinkedIn of people who are sitting by the pool, or leaning against the rail of a ship or holding a cold beverage…… not the right venue for a casual photo. LinkedIn is a business/professional site and not a personal social media site such as Facebook, etc. Also, if you are going to express an opinion on a site like Facebook, remember, not everyone will agree with you – keep in mind the old saying, never discuss politics or religion!
Once you have reviewed your personal brand, make sure you find ways to get exposure! Think about creating a personal website, write blogs, post articles, attend business events where you can share stories that reinforce your brand, and, as always…..